Das GENUSSREGAL (the shelf of pleasure) - a corporate master plan, that is both architecture (landmark, exhibition hall, shop and logistics warehouse) and creates a new identity for the company. A 60 m long and 12 m high rack aligned aside the road is filled with freight containers. Their labeling and imagery refer to the products that are being delivered from all across Styria. The exhibition „So schmeckt die Steiermark“ (a taste of Styria) has also been conceived by BWM Architekten und Partner. The center of this exhibition is the tasting of the regional products.
May 2011
Vinofaktur Handel GmbH
Project control exhibition: Katharina Fröch
Controlling: Massabni Architecture
Graphics: Kadadesign
Painted map: Perfect World
Concept participations: Lukas Sturm, Ingrid Holzschuh, Clemens Foschi;
Exhibition script/text: Clemens Foschi, Ute Woltron, Florian Holzer, Henry Sams;
Audio/Video: Martina Aichhorn, Gerhard Lenz, Skero, Christian Lerch, Peter Waldenberger, Marlene Schnedl, Philip Scheiner;
Photographer: Motionlab & Rupert Steiner