Design and implementation of the Licona factory outlet in Vienna’s Praterstraße. The fully glazed outer front of the men’s wear retail brand attracts the glances of the pedestrians into the bright and spacious sales rooms. Elegant wall writings as well as a generous changing area offer a fine contrast to the simple industrial clothes racks presenting the textiles.
Licona Bekleidungswerk M. Liegle
Ursula Musil, Judith Eiblmayr, Liz Zimmermann
Photographer: Alexander Koller