Design and implementation of the Licona factory outlet in Vienna’s Praterstraße. The fully glazed outer front of the men’s wear retail brand attracts the glances of the pedestrians into the bright and spacious sales rooms. Elegant wall writings as well as a generous changing area offer a fine contrast to the simple industrial clothes racks presenting the textiles.

 

Date

June 2004

Client

Licona Bekleidungswerk M. Liegle

BWM team

Ursula Musil, Judith Eiblmayr, Liz Zimmermann

Participants

Photographer: Alexander Koller