Design and implementation of the Licona factory outlet in Vienna’s Praterstraße. The fully glazed outer front of the men’s wear retail brand attracts the glances of the pedestrians into the bright and spacious sales rooms. Elegant wall writings as well as a generous changing area offer a fine contrast to the simple industrial clothes racks presenting the textiles.



June 2004


Licona Bekleidungswerk M. Liegle

BWM team

Ursula Musil, Judith Eiblmayr, Liz Zimmermann


Photographer: Alexander Koller