Development of a shop concept for the men’s wear retail brand Licona having the contrasting pair „familiar/surprising“ as a leitmotif. The entrance works like a huge shop window. The floors and ceiling of the space form a colour unit. A warm orange highlights special points. By separating the ceiling from the walls and by introducing skylights the impression of a space that is continued above the ceiling is given.  Exchangeable texts turn the wall into the brand’s image carrier. The textiles are presented by means of variable, arrangeable boxes.



November 2003


Licona Bekleidungswerk M. Liegle

BWM team

Ursula Musil, Sylvia Kompein


Photographer: Alexander Koller