On the occasion of its 120th anniversary, the Österreichischer Automobilclub (ÖAMTC) wanted an internal communication instrument that could be used both at the Vienna headquarters and in the branch offices. BWM developed the idea of an “intelligent suitcase” that can be filled with various items, depending on the task at hand. The suitcase is a scalable, flexible tool, which corresponds with the ÖAMTC’s designation as a company dedicated to mobility.



January 2015



BWM team

Birgit Eschenlor, Massimiliano Marian


brainds Marken und Design

Rendering: BWM Architekten