Application of the design concept developed by BWM for the Sacher Eck in Vienna to a café and shop in a pavilion at Parndorf Designer Outlet.

Following the successful launch of the new Sacher Eck in Vienna, an elegant pavilion with seating for 50 guests and a large garden opened its doors at Parndorf Designer Outlet at the beginning of September. This “mini Sacher Eck” features luxurious materials such as brass, wood and velvet, and seating in Sacher’s signature red. Like the original Sacher Eck recently realised by BWM Architekten in Vienna, the interior concept of this branch reinterprets Austrian imperial tradition.

Link to bwmretail



September 2018


Hotel Sacher Wien

BWM team

Mareike Kuchenbecker


In Kooperation mit bwm retail gmbh
Franchisenehmer: Autogrill Austria GmbH

Foto © Christoph Panzer