Brand positioning, concept and design for a speciality market for security devices and tools. An oversized padlock on the façade stands for Securityland. Inside the shop the CI colours dominate. Free standing shelves, clear writings on the walls as well as an info desk in the central part allow immediate orientation. Yellow lightened textile cones on the ceiling area provide overview information and increase the sense of security. Boxes like little stage sets display different security tools implemented as in real life and provide customers an interactive access.

 

Date

October 2005

Client

Securityland Sicherheitsfachmarkt GmbH

Participants

Graphics: Freude, Hagmann & Zündel Werbeagentur

E-Design: Firma Rigler GmbH

Photographer: Alexander Koller