BWM Architekten und Partner
fair stands, showrooms
Fair Stand Shoe Fashion Group Lorenz at GDS-Düsseldorf
Shoe Fashion Group Lorenz AG
10/2002
Project description
Planning and implementation of a fair stand for the new positioning of a com- pany covering 4 sub-companies. A huge volume serves as an outstan- ding presentation of the top brand. The semitransparent skin incorporates the subsidiaries into the entire volume still respecting their autonomous identity and atmosphere. The floors and presen- tation furniture are unified by colour and material allowing the exhibited products to stand out.
