Planning and implementation of a fair stand for the new positioning of a com- pany covering 4 sub-companies. A huge volume serves as an outstading presentation of the top brand. The semitransparent skin incorporates the subsidiaries into the entire volume still respecting their autonomous identity and atmosphere. The floors and presen- tation furniture are unified by colour and material allowing the exhibited products to stand out.



October 2002


Shoe Fashion Group Lorenz AG


Graphics: section.d

Photographer: Ralf Richter