Redesigning a showroom for the brand Schneiders und Kleidermanufaktur Habsburg on an existing large space in an office and retail building in Düsseldorf. The highlight is the product line's carrier that presents current collections on a variable "endless clothing rack" (300 meters long). The bent round pipes twine themselves without beginning, nor end through the room. Consisting of individual parts, the collection rack can be assembled in any desirable combination, thus allowing to react to changing requirements, such as different collection sizes.



February 2011


Schneiders Bekleidung GesmbH

BWM team


Light designer: Reflexion AG
HVAC: Josef Rehms GmbH
Cabinet maker: Kirchberger Tischlerei GesmbH
Paper hanger: Kohlmaier GmbH

Photographer: Stefan Mager