Redesign of the existing flagship store designed by BWM architects 10 years before. The colour blue defines identity, unites all the elements of the shop and is also a perfect background for the products. To display the products the “laying instead of hanging” principle has been introduced. The floor, the presen- tation tables and all the other furniture except the cash desk become a unity in design and colour.
The red cash desk indicates customers the point of service. From the outside the huge store front made of glass is a signal all over the Mariahilfer Straße and gives an impression of identity and of the large dimension of the store.
Charlotte Schülke, Judith Moser, Denis Kosutic, Robert Charuza
Photographer: Alexander Koller, Christoph Panzer
HVAC: Angermaier Haustechnik
Statics: DI Gerhard Hejkrlik
Light design: XAL GmbH
Graphics: section.d - design communication gmbH