Planning of fair architecture, design of VIP Lounge and special areas

New architectural concept for the Vienna Fair: the decentralised, open design provides a clear structure for the fair stands, making it easier for the participating galleries and for visitors to find their way around. A large number of attractive spaces that are suitable for large projections are positioned at certain spots throughout the exhibition area. The relocated VIP lounge is designed as a green recreation area with ten refreshing “islands”. 

Duration of Vienna Fair: 20th–23rd September 2012



September 2012


Vienna Fair Betriebsgesellschaft

BWM team

Silke Schmitz, Peter Foschi


Photo credits: Lea Titz