Wetscher, a Tyrolean carpentry company, converted an existing warehouse and workshop at its headquarters into a new showroom for the newest segment of its furniture store (WetscherMax). The hall makes a powerful statement in the landscape thanks to its uniform black colouring in the shade of a tree trunk. The tailor-made shop solution responds to today’s shopping standards, while highlighting the WetscherMax range and the special flair of the industrial warehouse. A design language inspired by online shopping meets surprising, industrial-looking design elements.
Markus Flägner, Anke Stern