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wetscherMAX: online meets offline

The future of shopping means online in offline mode: Shopping via mobile tools while choosing und comparing product offers on the spot. The new showroom wetscherMAX operated by a famous Tyrolean furniture house is based on this concept. BWM Architekten provided the design for the concept and designed a minimalistic industrial space based on the idea of a “three-dimensional walk-in website“ as interior design expert Erich Bernard explains.

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