Jaz in the City Vienna

The concept of the first Jaz in the City in the “city of music” is a revolutionary one. BWM Designers & Architects have created the design for a hotel that is a house of music at the same time. It is a place for both local and guest musicians and music lovers to get together for a shared experience of the sound of the city.

Through the record store into the hotel.

The extraordinary concept already begins at the entrance. Guests enter the new lifestyle hotel in Vienna’s Mariahillf district via a record store, where the sales counter doubles as the check-in desk. “Our goal was to design a hotel where musicians and music lovers will immediately feel at home. Accordingly, our concept draws a lot of inspiration from the world of music,” explains Erich Bernard of BWM Designers & Architects, himself a keen amateur musician.

Ziel war es, ein Hotel zu gestalten, in dem sich Musiker wie Musikbegeisterte augenblicklich zuhause fühlen. Entsprechend haben wir ein Konzept entwickelt, das vieles aus der Welt der Musik ableitet.

Erich Bernard

Live from the lobby.

This concept permeates virtually all areas of the hotel. For instance, the soundproof glass cube in the middle of the lobby, to the left of the entrance, calls to mind a recording studio. It can be used either for meetings or, should the occasion arise, for live broadcasts. The lobby is divided into various seating islands. Some of these are surrounded by trellis-like structures reminiscent of open cages, which create a sense of intimacy without cutting these zones off from the rest of the room. The elongated niche along the wall in various shades of red resembles an oversized amplifier, hence its name: the “Red Amplifier”.

Ready for concerts.

A tunnel-like passage leads along the lobby and past the square-shaped bar through to the conference room. The conference room is divided into three separate areas that can be used separately or joined together to create one continuous concert or event space that is equipped with all the necessary technical fixtures. “The Jaz in the City Vienna is chic, modern and carries the local DNA in each and every detail – whether in the design, the food and drink, or in the entertainment offers. The hotel transforms into a stage for the local music and culture scene, from spontaneous DJ sessions and regular gigs to turntables in the hotel lobby. Jaz brings the artists and their work into the hotel,” says general manager aka The Band Leader Michael Fritz.

The sound of the street.

The large cased openings between the hallway and the lobby on the one side and the bar and breakfast area on the opposite side are fitted with industrial-looking roller shutters that can be opened or closed as needed. Their urban, garage-door look is yet another studio reference. The hallway also leads past an open kitchen boasting a neon sign that reads “Würstelstand” (hot-dog stand) which serves breakfast dishes in the mornings and street food in the evenings. “The Jaz in the City,” architect Bernard continues, “is a place with a strong connection with the city and is intended as a meeting place for the local scene as well as for musicians and music lovers from around the world. It is our hope that music enthusiasts will feel at home here and experience Vienna on familiar, musical territory.” And this experience may also include the expansive view across Vienna from the rooftop terrace with its shiny, golden bar.

Guest room = rehearsal room.

The passages leading to the 163 guest rooms are inspired by nightclub entrances and visually draw on the amplifier motif. And the music theme is also unmistakeable inside the rooms.“Musicians can relate to the ambience in the rooms,” Erich Bernard explains. “It’s the kind of setting they will enjoy practising their (unplugged) instruments in and picturing themselves performing onstage.” On top of that, there is a turntable in each room that guests can use to listen to records from the well-stocked in-house record store.

Design Hospitality Hotel F&B

Task
Design concept for a lifestyle hotel with music venues: Hotel with 163 rooms and three suites, a lobby, a hotel restaurant, two bars and a rooftop terrace with a bar, spa and fitness centre on the first floor, three rooms for events.

Status
Completion 08/2021

Area
1200 m² (general areas)

Location
Vienna, Austria

Client
MTK Group

Rooms
163

BWM Team
Erich Bernard, Eleni Nagl, Aleš Košak, Ismail Berkel, Gabriele Bruner, Magdalena Geppel, Michele Sabini, Katharina Sickha

Image credit
BWM Designers & Architects/ Lukas Schaller
Steigenberger Hotels AG

Interior Design, Gestaltungskonzept
BWM Designers & Architects

Architektur Hochbau (Generalsanierung, Umbau, Fassade)
hochform Architekten Ziviltechniker GmbH

FF&E GU
Zehetner Einrichtungen GmbH

Lichtplanung
Pokorny Lichtarchitektur

Signage, Grafik
Gabriele Bruner

Feasibility Studie
PKF hotelexperts GmbH

9 June 2022

Live from New York

HD Awards at the Cipriani South Street in New York honored the best and most innovative achievements in both project and product design from around the globe. At the 18th Hospitality Design Award András Klopfer and Philipp Patzel represented BWM Architekten on the spot. Our project Jaz in the City was one out of six finalists in the category “Lifestyle Hotel Public Space".

25 April 2022

Finalist!

Out of more than 800 submissions, we’re excited to announce that our project Jaz in the City Vienna was named one out of 6 finalists in the Lifestyle Hotel Public Space category for the 18th annual Hospitality Design Award

25 November 2021

Congratulations!

We are happy that Jaz in the City won the Gault & Millau Ambiente Award 2022! The new Guide 2022 is now available. Watch the awarding online here.

6 November 2024

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12 December 2023

AIT Magazin

Alle Jahre wieder in schönen Räumen feiern

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14 June 2022

wienerbezirksblatt.at

Rhythms Bar & Kitchen im Jaz in the City Vienna

BWM Designers & Architects