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Austrian Pavilion EXPO 2025 Osaka
Austrian Pavilion EXPO 2025 Osaka
Austrian Pavilion EXPO 2025 Osaka
Austrian Pavilion EXPO 2025 Osaka
Austrian Pavilion EXPO 2025 Osaka
Austrian Pavilion EXPO 2025 Osaka

The World Expo – “Expo 2025” – is held in Osaka from 13 April to 13 October 2025. BWM Designers & Architects, in collaboration with facts and fiction, won the two-stage realisation competition for the design of the Austrian pavilion. The concept is a musical interpretation of the Expo’s motto – „Designing Future Society for Our Lives“. The idea is that, in Austria, the future is not „designed“, but rather composed: „Austria. Composing the Future“.

The Austria Pavilion comprises two main elements: the monumental spiral sculpture in the forecourt and the functional pavilion building housing the exhibition space, behind the spiral.

The pavilion’s storyline: Composing the Future

An iconic spiral sculpture rises dramatically into the air, serving as the visual centrepiece of the Austria Pavilion at the World Expo. Viewed up close, it reveals itself as an oversized wooden musical staff featuring the opening bars of the Ode to Joy. The spiral holds a universal symbolic power that transcends cultures. It invites reflection on the cyclical nature of life, on change, growth and transformation – beyond linear models of progress.

Especially in light of global challenges and increasing anxiety about the future, Austria’s soaring spiral stands as a powerful symbol of joy and optimism. The shape of the spiral is inspired by music – something Austria is especially well known for in Japan. Music brings movement: a twirling waltz, a conductor’s gestures, the rhythm of dance – all of these things are expressed in the spiral. The reverse side of the spiral is designed as a musical staff that rises ever upwards. The opening bars of the Ode to Joy stand for the deep emotional power of music – a force that resonates across cultures and borders.

Beyond that, the choice of this melody is also a cultural statement: as the anthem of the European Union, it reflects Austria’s transnational identity. Austria sees itself as part of a larger whole, where music – as a universal language – builds bridges and brings people together across borders. Beethoven, the composer of this iconic piece, was born in Germany and wrote his works in Austria. And yet, his music doesn’t belong to any one nation, but to the world as a whole.

Composing the Future – a joyful, collective endeavour.

Johann Moser
An iconic spiral sculpture rises dramatically into the air, serving as the visual centrepiece of the Austria Pavilion at the World Expo. Viewed up close, it reveals itself as an oversized wooden musical staff featuring the opening bars of the Ode to Joy.
Johann Moser

The spiral.

The standout feature of the Austria Pavilion is an eye-catching spiral sculpture that stretches up to the sky. Made of wood, it showcases Austria’s expertise in modern timber construction and highlights how this traditional material is making a big comeback as a sustainable alternative in light of the global shift towards minimising CO₂ emissions. Wood bridges tradition and innovation in a unique way.

The 91m-long, 4.3m-wide “ribbon” consists of an upper and a lower edge that are interlaced with 265 diagonal struts. The double-looped form is supported by five steel pylons and rises to a height of 16m. The inner surface of the spiral is designed as a musical staff, featuring the opening bars of Beethoven’s Ode to Joy. On the outside, the bare timber construction is on full display – complete with all its joints and structural details.

The wooden spiral was built by an Austrian company based in Horn (Lower Austria). It was then taken apart and the segments shipped in ten containers. After arriving in Japan, the structure was assembled with great precision by a local timber construction firm – a prime example of a successful collaboration between Austrian and Japanese timber construction experts.

The execution of this monumental sculpture was technically demanding and required state-of-the-art planning, calculation and manufacturing methods. One of the unique features is the construction method using screwed wooden slats made from certified Austrian spruce. Thanks to the principle of “screwing instead of gluing”, the entire structure is completely demountable and reusable, which allows for the sustainable use of the materials beyond Expo 2025.

Making of the wooden loop

The pavilion building.

The pavilion building, which connects directly to the wooden spiral, was constructed as a functional modular steel structure. It can be easily disassembled into its constituent parts and reused after the Expo. Covering a footprint of 490m², the single-storey exhibition hall is divided into three spaces, the third of which, with a height of 11m, contains an immersive multimedia installation that marks the grand finale of the experience.

The first floor houses offices and a VIP lounge. On the second floor, a café with seating for up to 50 guests offers a place to unwind and space for events. Visitors access this area via a striking staircase that is integrated into the wooden sculpture and that continues up all the way to the fourth floor, culminating in an observation deck.

The forecourt in front of the pavilion features a welcome kiosk, a little shop and a culinary treat: freshly made takeaway Kaiserschmarrn. Visitors can enjoy a little piece of Austrian food culture as they wander the Expo grounds.

Why is the spiral made of wood?

Besides music, Austria and Japan are united in their deep appreciation for traditional craftsmanship – particularly in timber construction. As a building material, wood is both classic and highly modern and forward-looking. Given the increasing need to reduce CO₂-intensive construction methods, wood plays an ever-growing role. Austria boasts exceptional expertise in this area and is recognised as a global leader in modern engineered timber construction. The spiral sculpture embodies the excellence of Austrian timber craftsmanship while also serving as a prime example of sustainable architecture. The soaring structure seems to defy gravity, giving the impression that the material is flying …

The exhibition.

The exhibition inside the pavilion is spread across three rooms. In the first space, the music staff comes to life and turns into a projection surface. Here, visitors experience the richness of the relationship between Austria and Japan in a captivating musical opening. From there, they move on to oversized interactive notes, where they can playfully explore the diversity and strengths of Austria’s economic and societal landscape. The final room marks the highlight of the exhibition: the Cathedral of the Future. In this space, visitors engage interactively with the future and are invited to participate in composing it – in line with the motto ‘Composing the Future’.

Our Team for Osaka (l.t.r.): Johann, Livia, Maria, Mihael, Luka, Paul, Clemens, Hubert
Our Team for Osaka (l.t.r.): Johann, Livia, Maria, Mihael, Luka, Paul, Clemens, Hubert

Conclusion: Austria’s offering at Expo 2025 – Designing Future Society for Our Lives "COMPOSING THE FUTURE"

1. Symbol: Optimism and hope. The spiral sends a strong message of optimism and joy – a symbol that speaks to movement, change and progress across all cultures.Music: Connection and inspiration

2. Music: Connection and inspiration. Much like dynamics in music, the spiral rises ever upward. Music knows no borders and unites people – just as Austria sees itself as a bridge between cultures.Wood: Building for the future

3. Wood: Building for the future. As a material rooted in tradition yet firmly geared toward the future, wood stands for sustainable construction and the mindful use of resources. The spiral exemplifies Austria’s leading role in state-of-the-art timber construction.

Task
Architectural design and development of the general theme, as well as conception and design of the exhibition

Date
04/2025

BWM Team
Johann Moser, Hubert Meyer, Kinga Baluch, Mihael Barada, Maria Schattowich, Clemens-Veit Hörl, Luka Rados, Felicitas Wiesinger, Dominika Markowicz, Livia Hämmerle, Paul Gaunsersdorfer

Image credit
Expo Austria
Stefan Schilling
Julius Hirtzberger
BWM Designers & Architects

Participants

Client
Bundesministerium für Arbeit und Wirtschaft (Federal Ministry of Labor and Economics), Wirtschaftskammer Österreich (Austrian Federal Economic Chamber), EXPO-Büro Wirtschaftskammer Österreich (Alf Netek, Helmut Döller)

Project control
 Werner Consult Ziviltechniker GmbH

Design-build
BWM Designers & Architects, Vienna

Overall concept, narration
BWM Designers & Architects, Vienna, with facts and fiction, Cologne

Architectural design

BWM Designers & Architects, Vienna

Structural engineering

Werkraum Ingenieure ZT GmbH, Vienna

Building services planning
Energytech Ingegneri S.r.l., Bolzano

Building physics

K2 Bauphysik GmbH, Vienna

Landscape design

Simma Zimmermann Landschaftsarchitektinnen, Vienna

Exhibition design
facts and fiction, Cologne

Content creation
facts and fiction, Cologne, and Zone Media, Vienna

Musical direction
Kling Klang Klong, Berlin

Compositions and recordings
Mozarteum, Salzburg

Programming
GROSSE8, Cologne

Media planning
BeWunder, Berlin, Dubai

General contractor

Nüssli Group, Switzerland

Construction company
Tekken Corporation, Japan

Local planner
MORF Inc., Japan

Timber ribbon – Production and logistics

Graf Holztechnik, Horn

Timer ribbon – assembly in Osaka
Shinohara, Japan

Media technology
BeWunder, Dubai

Exhibition construction
ShowTex, Dubai

Interior finishing and exhibition construction
dDf, Istanbul, Turkey

Logistics/Transport of ribbon

Cargo-Partner

Press

15 April 2025

PEFC

Austria hits PEFC high note with Osaka Expo Pavilion

Link PDF

14 April 2025

der Standard

Expo 2025: Musik gibt bei Österreichs Kulturprogramm den Takt vor

Link PDF

14 April 2025

NZZ

Expo in Japan: Bilder von der Weltausstellung in Osaka

Link PDF

14 April 2025

Die Presse

Expo in Osaka eröffnet, Österreich mit Pavillon vertreten

Link

14 April 2025

Salzburger Nachrichten

Gemeinsam die Zukunft gestalten

PDF

14 April 2025

GMX

So imposant sind die Pavillons auf der Expo 2025 in Osaka

Link

13 April 2025

NEWS.at

Expo in Osaka eröffnet - Österreich mit Pavillon vertreten

Link

13 April 2025

NOEN

Expo in Osaka eröffnet - Österreich mit Pavillon vertreten

Link

13 April 2025

Finanzen.at

Expo in Osaka eröffnet - Österreich mit Pavillon vertreten Die Expo 2025 in Osaka

Link

13 April 2025

nachrichten.at

Expo in Osaka eröffnet: Österreich mit Pavillon vertreten

Link

13 April 2025

Kleine Zeitung

Österreich-Auftritt auf Expo 2025 mit breitem Kulturprogramm

Link PDF

12 April 2025

ORF.at

Zukunftsschau mit Anlaufproblemen

Link PDF

10 April 2025

OTS

BIG IN JAPAN. MAK bringt Felice Rix-Ueno auf die Expo 2025

10 April 2025

Signature

Go big!

PDF

10 April 2025

NHK Japan

Kurz vor der Eröffnung der Expo: Pavillons aus verschiedenen Ländern und Regionen

Link

10 April 2025

Die Presse

Wenn eine Holzskulptur auf Reisen geht

PDF

3 April 2025

Sumikai

Mit Holz und Klang: Österreich gestaltet Zukunft auf der Osaka Expo

Link PDF

1 April 2025

OTS/WKO

WENDY JIM stattet Team des Österreich-Pavillons bei der EXPO 2025 in Osaka aus

Link PDF

1 April 2025

fashionunited

Wendy Jim stattet Team des Österreich-Pavillons in Osaka aus

Link

30 March 2025

VOGUE Japan

Erleben Sie Österreich von allen Seiten.

Link PDF

29 March 2025

Kurier

Weltausstellung: Die Erfindung des globalen Dorfs

Link PDF

19 March 2025

TIP online

AUA fliegt mit Österreich-Logo der Expo 2025

Link

19 March 2025

Salzburger Nachrichten

Expo: Österreich setzt auf Mix aus Tradition und Innovation

Link

19 March 2025

der Standard

Mit Sängerknaben, Hightech-Bösendorfer und Waldviertler Holz zur Expo nach Japan

Link

19 March 2025

Börse Express

Wirtschaft, Innovation und Kultur: Umfassendes Programm zur EXPO 2025 Osaka präsentiert

Link

18 March 2025

ArchiPanic

EXPO 2025 OSAKA: TWENTY STRIKING PAVILIONS

Link PDF

17 March 2025

Holzmagazin

NOTENBANDAUS HOLZ

PDF

17 March 2025

La Vie

Osaka Expo 2025 „Österreich-Pavillon“! Ein spiralförmiges, fünfzeiliges Musikgebäude, das die Zukunft mit Musik schreibt.

Link

13 March 2025

Aviation direkt

Austria presents innovative strength at EXPO 2025 in Osaka

Link

11 March 2025

WKO

Österreich setzt auf starke Partner bei der EXPO 2025 in Osaka

Link

6 March 2025

MONOCLE

Building the future

Link

27 February 2025

diplomacyandcommerce.at

EXPO 2025 Osaka: Österreich-Pavillon vereint Tradition und Innovation im Kulturprogramm

Link

20 February 2025

MONOCLE

Expo Osaka

Link

18 February 2025

Böse-express.com

EXPO 2025 Osaka: Österreich-Pavillon vereint Tradition und Innovation im Kulturprogramm

Link

6 February 2025

Japan News

Composing the future

Link PDF

9 January 2025

blooloop.com

20 of the best country pavilions at Expo 2025 Osaka

Link

8 January 2025

Formfaktor

Eine Zukunftskomposition – Österreich-Pavillon in Osaka von BWM

Link

31 December 2024

Bau & Immobilien Report

Best of Holzbau

PDF

20 December 2024

Trend.Edition

Auf und davon!

PDF

20 December 2024

oekonews.at

Grüne Unternehmen aus Österreich auf der EXPO 2025 in Japan

Link

19 December 2024

Österreich Journal

Asia Day 2024

PDF

9 December 2024

new business export

Notenband aus Holz für die Expo

Link PDF

9 December 2024

OTS WKO

Zukunftsweisende österreichische Innovationen auf der EXPO 2025 in Osaka

Link

5 December 2024

lifescienceaustria.at

WKO: Zukunftsweisende österreichische Innovationen auf der EXPO 2025 in Osaka

PDF

5 December 2024

boerse-express.com

Zukunftsweisende österreichische Innovationen auf der EXPO 2025 in Osaka

Link

26 November 2024

Holzbau Austria

16,5 m hohes, spiralförmiges Notenband aus Holz

PDF

12 November 2024

a3 Bau

Expo 2025 Ein Notenband aus Holz

PDF

12 November 2024

Kurier

Notenband für die Expo

PDF

8 November 2024

Holzkurier

Holzskulptur als Expo-Blickfang

PDF

7 November 2024

Handwerk+Bau

EXPO JAPAN 2025 Eine Ode an die Freude

Link

6 November 2024

Holzbau Austria

16,5 m hohes, spiralförmiges Notenband aus Holz

Link

6 November 2024

Kurier

Österreich in Japan: "Ode an die Freude" für die EXPO

Link

2 November 2024

Oberösterreichische Nachrichten

Expo 2025: Pavillon mit hölzernem Notenband

Link PDF

2 November 2024

Kurier Gesamtausgabe

Notenband für die Expo

PDF

29 October 2024

Buildingtimes.at

Eine Holzskulptur reist um die Welt

Link

29 October 2024

noe.orf.at

Heimisches Notenband aus Holz auf Weg nach Japan

Link

29 October 2024

Solidbau Fachmagazin

Notenband aus Holz für die Weltausstellung

Link

28 October 2024

LOK Report

Cargo-Partner: Transport einer spektakulären Holspirale zur EXPO 2025 in Osaka

Link

28 October 2024

Boerse-express.com

Ein Notenband aus Holz für die Weltausstellung EXPO 2025: Wahrzeichen des Österreich-Pavillons präsentiert

Link

28 October 2024

stadtlandzeitung.com

Niederösterreichisches Holzband für Österreich-Pavillon zur EXPO 2025 präsentiert

Link

28 October 2024

Niederösterreich heute

Österreich zeigt Handwerkskunst in Japan

Link

28 October 2024

kurier.at

Pavillon mit hölzernem Notenband aus Niederösterreich bei der Expo 2025

Link

28 October 2024

Immofokus.at

Von Horn nach Osaka - Composing the Future

Link

12 September 2024

Solid - Wirtschaft und Technik am Bau

Composing the Future

PDF

12 September 2024

Wiener Wirtschaft

Was Österreich und Japan verbindet

PDF

21 August 2024

The Mainichi

Some standout pavilions at 2025 World Expo in Osaka

Link

5 August 2024

Holzmagazin

Ein Holz-Notenband für die Weltausstellung

Link

22 July 2024

Parametric Architecture

BWM Architects revealed design for the Austrian Pavilion at Expo Osaka 2025

Link

22 July 2024

NOEN

Horn: Graf-Holztechnik baut für Weltausstellung in Osaka

Link PDF

18 July 2024

Archdaily

BWM Architects Explores Musical Heritage For Austria Pavilion at Expo Osaka 2025

Link

11 July 2024

New Business

Gesucht: Zukunftsweisende Lösungen aus Österreich

PDF

24 June 2024

New Business Export

COUNTDOWN GESTARTET

Link PDF

17 June 2024

newbusiness.at

Countdown gestartet

Link

6 June 2024

holzbau Austria

Graf Holztechnik zieht eine Schleife

Link

6 June 2024

Cercle Diplomatique

The future is not designed, yet composed

PDF

5 June 2024

Holzkurier

Holzschleife für die Expo

Link PDF

28 May 2024

Kyodo News

(Pavilion)Austria pavilion to feature music under theme "composing" future

Link PDF

24 May 2024

Kronen Zeitung

Zukunft

PDF

10 April 2024

Mein Bezirk

Österreich mit Notenband auf dem Pavillon in Osaka

Link

10 April 2024

finanzen.at

Österreichs Expo-Vorbereitungen gehen in die heiße Phase

Link

10 April 2024

Kurier

Österreichs Vorbereitungen für EXPO 2025 in heißer Phase

Link PDF

5 April 2024

Rot Weiss Rot, Auslandsösterreicher Journal

EXPO 2025 OSAKA, JAPAN

PDF

18 March 2024

Wiener Wirtschaft

Bild der Woche

PDF

19 December 2023

Boerse-express

Weltausstellung 2025 in Japan: Österreich reicht Bauantrag für seinen Expo-Pavillion in Osaka ein

Link PDF

15 December 2023

New Business Export

Expo damals und heute

Link PDF

6 November 2023

HOME

Von der Kunst, mit dem Bauch zu denken

PDF

3 October 2023

Architektur Aktuell

EXPO VORSCHAU Composing the future – EXPO 2025

Link PDF

14 September 2023

Architektur Aktuell

Composing the future – Expo 2025

PDF

26 July 2023

Horizont

Schweizer Nüssli Gruppe baut österreichischen Expo Pavillon

PDF

7 July 2023

Pressebox

Expo 2025: Zuschlag für den Österreich-Pavillon

Link PDF

5 July 2023

Competitionline.com

Österreichischer Pavillon für die EXPO 2025 OSAKA

Link

3 July 2023

Austria-Architects

Österreich präsentiert sich mit Musik und einer rezyklierbaren Holzkonstruktion

Link

10 June 2023

Architektur

Österreich-Pavillon 2025

PDF

8 June 2023

Wiener Wirtschaft

Österreich zeigt die Welt von morgen

PDF

7 June 2023

Kurier

Noten an der Fassade: Österreich-Pavillon für die Expo in Osaka

Link PDF

6 June 2023

Immo Kurier

Note für Note komponiert

Link PDF

31 May 2023

Kurier

Expo in Osaka: Österreich will Geschäftsbeziehung ausbauen

PDF

31 May 2023

Der Standard

Klassikklischee auf der Expo

PDF

31 May 2023

Tiroler Tageszeitung

Musik und Innovationen für die Expo

PDF

31 May 2023

Salzburger Nachrichten

Österreich setzt aufMusik undHightech

PDF

30 May 2023

vienna.at

"Expo 2025": Österreich will Beziehungen zu Japan ausbauen

Link

30 May 2023

Ö1 Kulturjournal

EXPO Osaka Österreich Pavillon von BWM Architekten

Link

30 May 2023

vol.at

Österreich will bei Expo 2025 Geschäftsbeziehungen ausbauen

Link