BWM Architects

De Suche Menu
Turek Store Mariahilferstraße, Vienna
Turek Store Mariahilferstraße, Vienna
Turek Store Mariahilferstraße, Vienna
Turek Store Mariahilferstraße, Vienna
Turek Store Mariahilferstraße, Vienna
Turek Store Mariahilferstraße, Vienna

The colour blue defines identity, unites all the elements of the shop and is also a perfect background for the products. To display the products the “laying instead of hanging” principle has been introduced. The floor, the presen- tation tables and all the other furniture except the cash desk become a unity in design and colour.

The red cash desk indicates customers the point of service. From the outside the huge store front made of glass is a signal all over the Mariahilfer Straße and gives an impression of identity and of the large dimension of the store.

Task
Redesign of the existing flagship store designed by BWM architects 10 years before.

Status
Completion 09/2004

Client
Herbert Turek

BWM Team
Erich Bernard, Charlotte Schülke, Judith Moser, Denis Kosutic, Robert Charuza

Participants

Photographer
Alexander Koller, Christoph Panzer

HVAC
Angermaier Haustechnik

Statics
DI Gerhard Hejkrlik

Light design
XAL GmbH

Graphics
section.d - design communication gmbH