Umdasch exhibition stand

The exhibition stand for the 50th EuroShop trade fair in Düsseldorf is a stage designed to present the core competencies of Umdasch Shopfitting: food, lifestyle and travel. In keeping with the theme of “Love digital, love analogue”, BWM Architekten demonstrate how a classic analogue shop concept can merge with digital features to become a whole. BWM developed an elegant concept perfectly suited to present analogue store components in connection with smart digital communication elements. The exhibition stand makes an ephemeral and changeable impression, with a large central space for communication.

Design Shop Corporate

Task
Planning and implementation of an exhibition stand for the shopfitting company Umdasch Shopfitting, EuroShop retail trade fair Düsseldorf 2017

Status
Completion 04/2017

Client
Umdasch Shopfitting

BWM Team
Markus Flägner, Mareike Kuchenbecker, Massimiliano Marian (competition)

Image credit
BWM / moodley brand identity / EuroShop_moodley

Graphics
moodley brand identity

Light planning
Helmut Wiltschko

Exhibits
Umdasch Shopfitting