Umdasch exhibition stand
The exhibition stand for the 50th Euroshop trade fair in Düsseldorf is a stage designed to show the core competencies of Umdasch Shopfitting: foodcare, lifestyle and travel. In close alignment with Umdasch’s theme of “Love digital, love analogue”, BWM show how a classic analogue shop concept merges with digital features. BWM developed an elegant concept perfectly suited to present analogue store components in connection with smart digital communication elements. The exhibition stand appears ephemeral and changeable, with a large central space for communication.
Planning and implementation of an exhibition stand for the shopfitting company Umdasch Shopfitting, EuroShop retail trade fair Düsseldorf 2017
Markus Flägner, Mareike Kuchenbecker, Massimiliano Marian (competition)
BWM / moodley brand identity /
moodley brand identity